The initial stage of ISDABS addresses the question: What business are we in? It may be considered to be a 'familiarisation' stage to ensure that a clear understanding of the mission and objectives of the organisation is held by all participants in the study. This is an optional stage as some organisations may be satisfied that a clear understanding of the corporate mission has already been established. However, organisations that have used ISDABS have found this to be a useful stage providing the opportunity to reground the mission of the organisation. The steps for the construction of a corporate summary include.
The deliverables from stage 1 include: