The second step to find out "what business are we in?" explores the model of the business developed in step 1 and starts to analyse the information gaterthered from interviews and documentation.
After systematically completing the business model for the company, step 2 requires a systemic view of the company to be developed. This process is facilitated by summarising the information content from the business model using 'rich picture' techniques.
If you are familiar with soft systems approaches, you can develop the rich picture as a representation of your understanding of the company.
If you are unfamiliar with soft systems approaches, here are some steps to start developing the model:
The resulting diagram is called a Corporate Summary and it should symbolically represent the significant factors for the specific business being investigated.